Hovnanian, a large builder of homes, is slashing prices in an attempt to move stagnant inventory.
NEWARK, N.J. - Hovnanian Enterprises Inc., struggling like other home builders, is offering six-figure discounts on some of its properties this weekend as it tries to draw interest in a slumping market.
The sales blitz involves dropping prices more than 20 percent on some of its prime real estate.
The largest discounts are on the most expensive homes, including a three-bedroom condominium by the Hudson River in West New York, which has been reduced $240,000, or 22 percent, to $862,000 this weekend. A 25 percent discount is being offered on a two-bedroom home in Jackson Township, N.J., which lowers its price tag to $300,501.
This is not the kind of thing that people who just paid full price for a home want to see.
It’s great for buyers who have been waiting on the sidelines, but terrible for those who recently purchased. If you just paid $400,000 for a new house and the builder then cuts the price for similar homes to $300,000, you’ve just lost $100,000 in value.
The bad thing about such deflation is that it makes buyers wary of buying. They fear the same thing could happen to them if the builder is forced to cut prices again.
It was reported on NBC Nightly news that Hovnanian wants to sell 2,000 homes this weekend. It will be interesting to see if they succeeded.