The New York Times [reg. req.] has an article on the changing demographics of motorcycling.
Motorcycles are a symbol of youth that young people no longer particularly care for. In 1980, according to the Motorcycle Industry Council, half of riders were 24 or younger, and half of those were of high-school age. Nowadays not even 4 percent of bikers are under 18. Roughly half are over 40, and more than a quarter are over 50. For some brands of bike, the median age is particularly high: the typical Harley-Davidson buyer is 47.
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Since bottoming out at just more than 2,000 deaths nationwide in 1997, motorcycle deaths have roughly doubled in the last decade, according to the Insurance Institute for Highway Safety, and older bikers account for the bulk of them. Only about 5 percent of the 3,888 biker deaths in 2004 were teenagers. Nearly half were riders over 40.
Surely some of those killed were experienced motorcyclists hanging on a bit too long to something they used to be. But many were older novices who felt they had missed out on something and now sought to buy into it. Today plenty of products that used to be for young people have been remarketed to those who think (as the novelist Tom Robbins once put it) that “it’s never too late to have a happy childhood.”
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By catering to the collective id of the generation that has the most people (and the most disposable income), motorcycle companies have chalked up spectacular successes. Sales of motorcycles have risen every year since 1993, and there are now almost 25 million bikers in the country. Business writers often marvel at Harley-Davidson’s ability to hold onto the baby-boom market as it has aged, contrasting it with the considerably weaker performance of, say, Levi-Strauss. This, of course, is a bit unfair to Levi-Strauss. To keep wearing Levi’s, you have to maintain the physique you had when you were 20, which is a tricky proposition. To keep riding a Harley, all you have to hang on to is the ideas you had when you were 20. Anyone can do that.
As I have pointed out in other postings about motorcycling, there are some solid economic and political reasons for owning a motorcycle especially where I live. Motorcycles use much less gas than say an SUV, a truck, and many cars. Motorcyclists are sending less money to countries where it can finance terrorism.
Most motorcycles are much cheaper to buy, maintain and insure than a car, cost much less to take on a ferry and get priority loading and unloading.
On top of that, it’s fun, especially when the weather is nice.