Brokeback Mountain Becoming Great Date Movie … for Straights
This article is an interesting take on Brokeback Mountain’s success:
In four weeks, Brokeback has recouped its modest budget (south of $20 million) and is now in 120 diverse markets. “We’re doing huge grosses in places like Fort Worth and Cleveland,” hardly gay capitals, says James Shamus, chief of distributor Focus Features.
He says exit polls indicate that the longer the movie remains in a city, “the number of women attending with their (male) significant others goes up dramatically.”
[...]
David Fone of San Diego had “no desire to see the film,” but, like many men, was lured by Brokeback’s stellar reviews celebrating characters whose sexual orientation takes a back seat to their humanity. Fone acknowledges he “grimaced” during the love scenes but “enjoyed (the film) thoroughly.”
So did Linda Rodriguez of Los Gatos, Calif.: “Somewhere during the movie I forgot that it was about two gay cowboys and found it to be a very tragic and touching love story, and my boyfriend agreed.”
Anna-Marie Ganje of Minneapolis went with her husband; the film “haunted” them for days. “If you’re open-minded, you know that love between two people is love,” she says.
The movie has emerged as a test of hipness for straight men, says Andrea Miller, founder of relationship magazine Tango: “The coffee dates after this movie surely are filled with intense conversations that get into areas of vulnerability, and women love that in a man.”
Maybe these women are taking their boyfriends and husbands to this movie as a test to see how they react.
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