T-shirt Advertising
Posted in Blogroll on July 28th, 2004 by Chip GibbonsYesterday was the first day that I wore my new Binary Circumstance T-shirt.
I was standing in the return line at Home Depot which always seems to be several customers long. The guy in front of me turned around and said something like, “At least it’s moving quickly.”
I said, “Yes. Usually they only have one clerk and it takes forever.” I love Home Depot’s return policy and take full advantage of it when I’m not satisfied with a product or bought too much of something.
But today was different. The line really was moving quickly. Just like my T-shirt advertising campaign.
The guy looked at my shirt and said, “What’s ‘the binary circumstance?’”
I was momentarily dumbfounded. I really hadn’t expected many people to notice my shirt, much less say something about it. There are hundreds of people walking around with T-shirts with one design or logo after another. I’m not sure what made mine stand out to him.
I told him it was my web site. Then he proceded to ask me about the site, what its purpose was etc.
When I said it was where I wrote about philosophy and particularly about libertarian politics, he said, “Great!”
We chatted some more until it was his turn at the cashier. His questions and comments set me thinking about new designs that might be even more effective and attractive than my current designs.
But I must admit, I was surprised to get that kind of reaction so quickly.
You can buy your very own conversation starter at The Binary Circumstance Online Store.
I ordered three