There is a very unfortunate trend in American business that I experience more and more all the time.
Increasingly, companies expect their customers, who presumably have nothing better to do with their time, to do their quality control for them free of charge. They seem to feel that their customers work for them rather than the other way around.
I made the decision last week to purchase some granite tiles for my kitchen counters. I looked at samples at a tile store in Poulsbo, WA called Shoomadoggie. They showed me a system called Granite Solutions from a company called Benissimo Systems which is based out of Seattle. Benissimo Systems produces prefabricated bullnose tiles, inside and outside corner tiles that make it possible to create a professional looking granite tile counter top without having to do a lot of onsite fabrication.
It’s such a neat idea that they’ve applied for a patent on it. (More on the possibility of a patent later.)
The only problem is that they have only a small selection of colors available in the Granite Solutions line. Because my kitchen is dark I don’t want countertops that suck a lot of light out of the room. Of the available colors there were only two that were light enough. The Venito Topaz had a lot of salmon pink in it and based on feedback from more than one person, I rejected it. That only left the Imperial Sage which is a beautiful green but I was still concerned that it might be too dark.
The saleperson let me take a sample tile home with me and in the kitchen it looked fine and wasn’t too dark. I decided based on that sample to purchase the tiles at a cost of over $1,700 including the tax.
So I drove over to Poulsbo to pick up the order today. When I got home and laid a few tiles out on the counter they didn’t seem as pretty or as bright as I remembered from the sample. I really didn’t want dark counter tops so I didn’t think I had picked tiles that dark. I put the sample next to the actual product for comparison. Here are four pictures of the comparison.


Now look at the tiles next to black and white which is a good test of their relative brightness.


Can you guess which tile is the sample? I’m not crazy. I really DIDN’T pick a tile as dark as those that were delivered. I picked a tile as light as the sample.
I MUST HAVE TOLD THE SALESWOMAN AT LEAST A DOZEN TIMES, “I DON’T WANT DARK COUNTERTOPS!”
What did I get? DARK COUNTERTOPS!
I spent over $1,700, based on the sample, not to mention the time it took to plan the project and pick up the tiles and I got a product that is nothing like the sample.
The actual tiles are much darker than the sample. That’s because the delivered tiles have much more black in them. Black absorbs all colors of the spectrum. That’s why it’s black. No color gets reflected. White reflects all the colors of the spectrum. It is bright because it is reflecting much more light energy.
A photograph is a record of light. Light areas of the photograph show were more light is being reflected and dark areas show where less light is being reflected.
The reason the sample tile is brigher is because it has much more color in it and much less black. It reflects this beautiful sage green whereas the actual tiles reflect much less of that color and absorb much more light which makes them look very dark in comparison.
It is a well-documented scientific fact that full spectrum lighting is essential for both physical and mental health. Black sucks the full spectrum of light out of a room. A lack of full spectrum light causes depression and it is well known that depression can lead to suicide. If these companies are going to suck the full spectrum light out of my life, why don’t they just stick a gun to my head and pull the trigger?
This experience is like going to a restaurant and ordering something off the menu and what they served was not what I ordered but poison. Comanies that sell darker colors to people who are being led to believe they are buying brighter colors are a health hazard and the EPA should shut them down.
At the very worst, these companies are using a sample that looks much better than the actual product to sell tiles without any regard for their customers time or their health. Alternatively, the sample is an old one that no longer reflects the actual granite being harvested from the quarry. In either case, the sample is a misrepresentation.
Who’s going to pay me for the time it takes to make this situation right? Who will pay for my gas for the tips back and forth to Poulsbo? Who will pay for me to eat more meals out now that my kitchen project as been delayed.
I have at least one, if not two houseguests, coming in about two weeks. I had hoped to have a functioning kitchen by then. Now that it is clear that “Granite Solutions” is in actually a granite problem, how will I get countertops in before my guests arrive now that I’m back to square one. Would I dare to try granite tiles now that I know the samples can look nothing like the actual product?
There is no way I’m spending $1,700 for tiles that aren’t even close to the sample, nor will I waste my time installing them. Installing them in my kitchen will make it very dark, as they will absorb much more light than the granite represented by the sample.
This problem would have been avoided if the sample looked like the tiles. Of the dozen or more tiles I unpacked, not one of them was even close to the sample. All of them are darker.
It’s not like accurate samples aren’t available. I picked up about 50 tiles today and any one of them could be used as a better sample. But maybe they don’t want the customers to know what the real product looks like.
Samples should always reflect the product being sold unless the companies involved don’t care enough about their customer to give them what they need to make informed choices, or unless companies want the samples to make the product look much better than it actually is just to make a sale.
The kindest thing I can say is that it’s just a sloppy, lazy, careless way to do business. The worst I can say is that it’s intentional deception, using misleading and flattering samples to sell a less desirable product. That’s false advertising and fraud.
Customers will not get these practices out of the market until businesses that engage in them are required to compensate their customers for the money, productivity and enjoyment sucked out of their lives. The more this type of thing happens to me, the less I believe that simply getting a refund of the purchase price is acceptable compensation. The loss is much greater than that. All you’re trying to do is make your home look better and they’re making that jub much harder than it has to be.
As for the patent application, I’m not an authority on patent law, but it does seem that patents are awarded too easily. Bullnosing and cutting tiles in special shapes has been done in the field by fabricators for a long time. Why should one company get a patent on it?
Even worse, a patent would make it more expensive for other companies, including ones with more color choices and better samples, to compete in the marketplace. A patent would only provide an additional incentive for Benissimo Systems to be arrogant and lazy in their dealings with their customers, while preventing other companies from using similar prefabricating technologies.
UPDATE 6/28/2004: I returned the entire purchase today and received a full refund from Shoomadoggie. The saleswoman said that since she’s been selling granite for 30 years she should have known to order a sample before making the order just so that I could have seen an actual tile from the current stock. I agree. There’s no way to know from those sample boards or old sample tiles that they have in the store what the current stock looks like.
This whole episode could have been avoided and nobody would have lost time, energy or money on the transaction.
Now it’s back to figuring out what to do with those countertops.
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